PPE & Clothing
Correct and consistent branding on clothing, both on and off site, is a key part of our brand. Make sure you or your team have read these guidelines, before producing any branded items of clothing.
Personal Protective Equipment
Branding our Personal Protective Equipment (PPE) helps identify our people and projects a professional image of McConnell Dowell in the communities where we work.
Outside of the branding requirements, PPE should be sourced from a reputable supplier and must meet all relevant safety codes.
Vests & Shirts
The McConnell Dowell Logo must be placed on the left breast of all upper garments (at least 75mm wide) with adequate clearance on all sides.
The Home Without Harm Logo to the opposite breast, aligned to the top edge of the McConnell Dowell Logo.
On the back; the MCD should be placed centrally across the shoulders (recommended size is 250mm wide).
Use the positive logo (with black 'Creative Construction' text) on all hi-ves garments
Project branding:
The project title and locaton should be placed below the MCD logo see spacing preference below:
Set in Arial Bold type and in black. Point size should run no more than width of the MCD logo, between 12-18pt size is recommended.
Home Without Harm Logo:
The Home Without Harm logo should always be set in grey. See guidelines here
Hard Hats
Hard hats must display the McConnell Dowell Logo - front and centre.
The Home Without Harm Logo may be centrally positioned on the back.
Scale to fit the space comfortably. With the minimum width of both logos at 45mm.
Logos and Embroidery
When commisioning clothing with embroidered logos the minimum height of our logo should be 43mm. This ensures legibility of the 'Creative Construction' tagline.
Under no circumstances remove the tagline from the logo.
When using the McConnell Dowell logo on clothing, ensure the correct version is used.
The positive logo for light coloured materials and the reverse logo for dark coloured materials (see examples below).
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Office & General Branded Clothing
Branded office/corporate wear should follow a similar design to the onsite PPE clothing. With the MCD logo appearing on the left chest of the garment. Home without Harm is not required for office and corporate clothing.
Corporate and office clothing should only be produced in the 3 brand colours of white, black or 'hero green'.
However; button up "office" shirts can also be produced in neutral colours such as pale blues and greys.
Never produce branded office clothing in non-brand colours such as red, yellow, blue etc. If sole MCD branded clothing is being worn, it should still reflect the brand and it's guidelines.
Office and corporate wear is organised at a business unit level, speak to your office manager for guidance and ordering queries, as existing stock and supplier relationships may already be available and in place.
RAP Branded PPE
For information and guidance on creating Reconciliation Action Plan branded PPE for your project, click here.
Don'ts
The McConnell Dowell logo should only be used as described here.
The logo is supplied as digital master artwork files and should never be distorted, redrawn broken apart or altered in any way.
Below is an example of incorrect PPE branding:
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Suppliers
Send your supplier a link to this page so they know the rules and ask them for samples. First time suppliers are to provide a sample of the logo prior to ordering. This will allow you to check the quality of their work and ensure that their reproduction is correct.
Blackwoods is the preferred supplier in Australia, but any supplier can be used as long as branding and safety requirements are met.
